Milestones

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2006
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2008
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2009
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2010
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2011
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2012
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2013
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2014
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2015
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2017
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2017

A new chapter of RoadShow starting on 1 July 2017 as our new integrated marketing solutions company, 888 LAB has been set up. Leverage on our leading advertising network in Hong Kong, 888 LAB provides integrated marketing solutions for advertisers to connect with customers effectively.
  
On 1 July 2017, we accelerated the development with the gradual roll-out of a new Bus-SHELTER network. Eventually covering some 387 developed and 1,993 undeveloped bus shelters, the new arrangement will see us establish ourselves and our channels as a ‘Win-Win’ choice for brands wishing to more effectively engage target consumers and get closer to communities all over Hong Kong.

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2015

RoadShow’s sustained success in the creation of top quality integrated marketing services and content for TV programmes was acknowledged with prestigious Spark Award Bronze medals for “Best Use of Integration” and “Best Media Campaign – TV”.

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2014

The year saw the Company join forces with six other leading entertainment bodies to organise local musical legend Priscilla Chan’s eagerly awaited series of 3 “BACK to PRISCILLA 30th Anniversary” mega gigs at the HK Coliseum.

The company’s market-leading ad space portfolio was boosted with the addition of prime sites at Aberdeen Tunnel and Hip Kee Godown Nos 1& 2.

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2013

RoadShow commenced its landmark role as sole advertising agent for the Star Ferry’s high-profile outdoor pier and ferry panels. 

2013 also marked the beginning of co-operation with Route 3 (CPS) Co. Ltd. in the marketing and advertising of various premium billboard spaces. 

Both RoadShow and Bus Power were winners at the “Out-of-Home Media of the year 2013 Awards” organised by Marketing Magazine. This award recognises the best ads operators in the OOH sector. 

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2012

RoadShow proudly unveiled 10 Music Buses whose enhanced bus audio platforms not only made passengers’ journeys more pleasant but also offered advertisers with an easier and even more effective way of reaching them. Our pioneered MUSIC BUS was judged “Best Use of Outdoor” at the 2012 HK4As Kam Fan Awards, the ultimate industry recognition.

The Company began what has proved to be a very successful involvement in Hong Kong’s billboard business when it was commissioned to serve as the Government Property Agency’s exclusive media representative for outdoor billboards at Hung Hing Road, Causeway Bay.

Received the “10 Consecutive Years Caring Company Logo” in recognition of its sustainable commitment in the aspects of Caring for the Community, Caring for the Employees and Caring for the Environment over the past 10 years.

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2011

To mark our 10th Anniversary, we partnered with Agency for Volunteer Service to organise a sustainable community care initiative called “Our Hearts as One” on 5 November 2011 at Sky 100, a series of social welfare programmes have been launched to give back to the community.
 
RoadShow began enhancing its media platform by installing new BUS-TV systems with 3G transmission capabilities. These systems with 3G transmission capabilities enabled the broadcasting of timely news and other valuable information.

 

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2010

Bus-BODY Advertising was launched when KMB granted RoadShow a bus exterior advertising licence agreement covering exclusive rights to market, display and maintain advertisements on its transit vehicles exterior spaces.

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2009

Bus-INTERIOR Advertising was inaugurated in February, RoadShow obtained an exclusive licence from KMB for the soliciting of advertising for the interior advertising spaces of all KMB transit vehicles.

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2008

The end of 2008, the Group began installing new TV monitors in buses to improve display quality and the overall impact of the medium.

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2006

Over 4,700 buses have been equipped with MMOB system and a total of about 20,000 LCD monitors, reaching 3.6 million audience everyday.

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