Milestones

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2010
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2011
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2012
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2013
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2014
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2015
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2017
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2018
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2019
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2020
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2020

Our 20th anniversary celebration became doubly special when we won a highly competitive 3-year tender from New World First Bus Services Ltd (NWFB) and Citybus Ltd (CTB). Running from 1 July 2020 to 30 June 2023, the exclusive contract covers bus body exterior and interior advertising concessions for circa 1,700 buses spanning across approximately 200 routes.

 

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2019

At the Marketing Magazine 2019 Spark Awards presentation, our innovative integrated Digital Panel campaigns proved to be a win-win choice for advertisers. Our shelter Digital Panel domination campaigns were recognized with Silver award for“Best Media Campaign – Digital”and Bronze award for“Best Outdoor Innovation”.

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2018

The wealth of coveted industry awards RoadShow has won over the years underline our tireless hard work on behalf of our clients. The Silver and Bronze recognitions we received for “Best Media Campaign – Out-of-Home” and “Best Media Campaign – Mobile” at Marketing Magazine’s 2018 Spark Awards are the examples of this commitment in action.

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2017

A new chapter of RoadShow starting on 1 July 2017 as our new integrated marketing solutions company, 888 LAB has been set up. Leverage on our leading advertising network in Hong Kong, 888 LAB provides integrated marketing solutions for advertisers to connect with customers effectively.
  
On 1 July 2017, we accelerated the development with the gradual roll-out of a new Bus-SHELTER network. Eventually covering some 387 developed and 1,993 undeveloped bus shelters, the new arrangement will see us establish ourselves and our channels as a ‘Win-Win’ choice for brands wishing to more effectively engage target consumers and get closer to communities all over Hong Kong.

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2015

RoadShow’s sustained success in the creation of top quality integrated marketing services and content for TV programmes was acknowledged with prestigious Spark Award Bronze medals for “Best Use of Integration” and “Best Media Campaign – TV”.

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2014

The year saw the Company join forces with six other leading entertainment bodies to organise local musical legend Priscilla Chan’s eagerly awaited series of 3 “BACK to PRISCILLA 30th Anniversary” mega gigs at the HK Coliseum.

The company’s market-leading ad space portfolio was boosted with the addition of prime sites at Aberdeen Tunnel and Hip Kee Godown Nos 1& 2.

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2013

RoadShow commenced its landmark role as sole advertising agent for the Star Ferry’s high-profile outdoor pier and ferry panels. 

2013 also marked the beginning of co-operation with Route 3 (CPS) Co. Ltd. in the marketing and advertising of various premium billboard spaces. 

Both RoadShow and Bus Power were winners at the “Out-of-Home Media of the year 2013 Awards” organised by Marketing Magazine. This award recognises the best ads operators in the OOH sector. 

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2012

RoadShow proudly unveiled 10 Music Buses whose enhanced bus audio platforms not only made passengers’ journeys more pleasant but also offered advertisers with an easier and even more effective way of reaching them. Our pioneered MUSIC BUS was judged “Best Use of Outdoor” at the 2012 HK4As Kam Fan Awards, the ultimate industry recognition.

The Company began what has proved to be a very successful involvement in Hong Kong’s billboard business when it was commissioned to serve as the Government Property Agency’s exclusive media representative for outdoor billboards at Hung Hing Road, Causeway Bay.

Received the “10 Consecutive Years Caring Company Logo” in recognition of its sustainable commitment in the aspects of Caring for the Community, Caring for the Employees and Caring for the Environment over the past 10 years.

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2011

To mark our 10th Anniversary, we partnered with Agency for Volunteer Service to organise a sustainable community care initiative called “Our Hearts as One” on 5 November 2011 at Sky 100, a series of social welfare programmes have been launched to give back to the community.
 
RoadShow began enhancing its media platform by installing new BUS-TV systems with 3G transmission capabilities. These systems with 3G transmission capabilities enabled the broadcasting of timely news and other valuable information.

 

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2010

Bus-BODY Advertising was launched when KMB granted RoadShow a bus exterior advertising licence agreement covering exclusive rights to market, display and maintain advertisements on its transit vehicles exterior spaces.

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