Leading one-stop investment specialist, Futu Securities (Futu), recently launched a four- week "FuPower" thematic campaign to promote its hugely popular investment app. Short for Full Power, the "FuPower" message helped to deliver good cheer all over Hong Kong during the ongoing COVID-19 pandemic. The upbeat news being that even those stuck at home could easily build their wealth via Futu's incredibly user-friendly online platform.
Run between September and October, Futu's far-reaching Bus-SHELTER Zone Shelter Domination Campaign at units K078 and K081 in TST proved to be a very shrewd investment.
Regularly turning the heads of huge numbers of HK's notoriously hard-to-reach youngsters, investors and business professionals, the initiative proved especially effective at building awareness of Futu's app amongst the brand's key targets. The eye-catching Zone Shelter Domination proved equally impactful when it came to grab the attention of pedestrians, passengers and drivers travelling along Nathan Road.
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